walk&rest

2015 Red Dot Design Award Winner

2016.03.10 walk&rest
walk&rest was awarded in the Communication Design category at the Red Dot Award
In 2015, walk&rest was awarded in the Communication Design category at the Red Dot Award, one of the three most renowned design awards in the world
In 2015, walk&rest was awarded in the Communication Design category at the Red Dot Award, one of the three most renowned design awards in the world. The year 2015 was particularly more competitive with 7,431 products submitted from 53 countries, which made walk&rest’s achievement even more meaningful.
The branding of walk&rest was inspired by natural, logical, and relaxing features of shoes. The package of shoes can be reused as storage boxes or drawers. The practical package incorporates the natural color of its material, and its design features restrained typography. The application and the concept of the store both focus on delivering the comfortable images of the brand instead of relying on strictly graphical motifs. walk&rest will continue to promote the values of “fashionable but also perfectly comfortable shoes,” based on its solid brand concept.